Gensler Product Label Design

Gensler planned to implement a unified label design that embodies its unique identity for its exhibition area. This area showcases various products and furniture while providing relevant information. I had the opportunity to apply my design strategies and skills to the creation of these labels. I developed three distinct design options, each reflecting a different concept: "Modern Art Deco," "Layered Pattern," and "Jewel Box." Each design captures the essence of its corresponding aesthetic through distinctive patterns, typefaces, and colors. This body of work highlights the diversity of the label design options, each crafted with a unique approach to branding and visual appeal.